OPTRAY

work

Visualization
animation,
video post-production

company

simplicate

year

2020

optrel’s LCD technology is implemented into optray’s innovative sunglasses, which quickly adjust to changes in light conditions – within the matter of a few milliseconds.

Thanks to its unique Shadetronic Technology, the new accessory auto-darkens instantly, offering athletes perfect light conditions.

Furthermore, for optray we’ve have created their website, shop as well as performed photo and video shootings.

3D product visualisation

The 3D model of sunglasses was provided by optrel. What should be done, is to present some product pictures in different environments and styles. Based on them some visual concepts were made.
From first concepts to the final images.
final renderings

social media teaser

teaser concept

Photo and Video Shoot

Photos and videos were made by Patrick Dembski and Tom Billik

over 600 photos and 500 GB of video on 3 locations with 8 persons in 1 day

The main challenge consisted in reintegrating the reflective lenses during the post-production frame by frame in order to realistically simulate their auto-darkening technology.

Website

Full web page with shop was created using photos and videos.
Interactive media shows darkening of glasses depending on light conditions

Project was done at simplicate

IDEA and art-direction

Marco Dionisius

Video

Tom Billik
Anton Vlasenko

Photography

Patrick Dembski

Web

Marco Dionisius
Anton Vlasenko

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